Decoding sponsorship speak for brands, founders, and independent podcasters. No middlemen, no corporate fluff.
adelinednoun
The direct podcast discovery layer. Search by audience niche, bypass agency commissions, and message hosts directly.
A zero-commission show directory. You stay 100% in control of your sponsorships and your audience’s trust.
e.g. 'We found our next three podcast partners on Adelined.'
The podcast discovery layer for brands. A direct bridge to independent shows: describe your audience, see the podcasts whose listeners match, and connect with the host. Zero commission, no agency, no ad network. Always free for podcasters; brands pay one simple monthly subscription.broker-freeadjective
Your whole budget reaches the show — no middle-man markup between you and the host.
You negotiate and keep the full deal. No sales house takes a cut of your work.
e.g. 'Our sponsorships are broker-free — we talk to the host, not a sales house.'
A direct connection between a brand and a podcast host, with nobody in between. Removes the middle-man markup that agencies and ad networks charge.listener-matchingnoun
Reach people who actually care about your niche — relevance beats raw download size.
Your niche audience is the product. Get matched with brands your listeners will actually like.
e.g. 'Listener-matching put our skincare brand in front of a small wellness show whose listeners were exactly our customers.'
The process of pairing a brand’s target audience with niche podcast demographics. Based on content relevance and who actually listens — not generic top-chart download size.host-readnoun
The host voices your message in their own words — their trust becomes your trust.
You read the ad your way, in your voice. It sounds like the show, because it is.
e.g. 'The host-read felt like a friend's recommendation, not an ad break.'
An authentic sponsorship read delivered directly by the podcast creator. Works because the host owns the trust of their core listeners — the ad sounds like the show, because it is.adelinednoun
e.g. 'We found our next three podcast partners on Adelined.'
broker-freeadjective
e.g. 'Our sponsorships are broker-free — we talk to the host, not a sales house.'
listener-matchingnoun
e.g. 'Listener-matching put our skincare brand in front of a small wellness show whose listeners were exactly our customers.'
host-readnoun
e.g. 'The host-read felt like a friend's recommendation, not an ad break.'
