Case study · B2B software

Katana MRP × a US business podcast

A manufacturing software company that wanted to reach the people who actually buy ERP software.

Direct line to business decision-makers

The challenge

Katana MRP, cloud manufacturing and inventory software for growing product businesses, wanted to reach decision-makers likely to buy ERP software without paying for broad shows.

The match

Adelined found an American podcaster who had already talked about ERP software on their show.

The connection

Katana connected directly with the podcaster. No agency, no commission.

The result

Katana reached an audience of business decision-makers already interested in what they sell.