Case study · Music

The Stage Left Podcast × Frangipani

One indie podcast with a loyal audience, and a music-fashion brand that wanted to reach listeners who actually care.

473K+ organic social reach

The challenge

An independent music show with a small but loyal audience, and an independent music-fashion brand looking for listeners who care. Neither had an obvious way to find the other.

The match

Adelined matched the show's episodes, artists and guests to a brand already living in the same world. No cold outreach.

The collaboration

One sponsored episode performed so well it grew into a 3-episode partnership, plus social cross-promotion.

The result

473K+ organic social impressions, hundreds of new loyal listeners, and a long-term brand relationship built on shared taste.

The podcast

The Stage Left Podcast (Music · Independent). Stories from the artists, producers and musicians behind iconic records by Bowie, Radiohead, Oasis, Kraftwerk, The Police and more.

“We didn't guess. We matched. A fit built on content, not clicks.”