How small brands can sponsor podcasts without an agency

You don’t need a media agency or a big budget to work with podcasters.

Start by describing your ideal customer in plain words. Shortlist shows where the host already talks to those people. Reach out with a clear idea: a sponsored episode, a guest spot or a listener discount.

Keep the first collaboration small, use a unique promo code so you can see what works, and grow from there.

Direct relationships are faster, cheaper and more personal.