A podcaster's guide to landing your first sponsor

Brands don’t only want big numbers. They want to know who your listeners are.

Describe them honestly: their jobs, interests, where they live and why they tune in.

Show where else people follow you, like your newsletter, Substack or LinkedIn, because your total reach is often bigger than your downloads.

Be clear about what you’re open to, from sponsorships to guest swaps. Then make it easy for the right brand to find you.